HomeBusiness DealsRituals dials up promotional activity in Macau with DFS and Heinemann

Rituals dials up promotional activity in Macau with DFS and Heinemann

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Rituals Cosmetics is running a series of promotional activities in the strategic location of Macau, in the lead up to the holiday season, raising the profile of its compelling gifting and home collection propositions among travellers in Asia Pacific.

Open until March 2022, Rituals has partnered with Heinemann to open a 35sq m pop-up at the retailer’s new Lisboeta Macau store, featuring a design inspired by Rituals’ Private Collection – the brand’s bestselling line in the APAC region – that incorporates floral design elements to highlight product ingredients.

Under the slogan ‘beauty of attention’, the brand is highlighting the important role that the home plays in nurturing consumers’ wellbeing.

The space promotes Rituals’ Private Home collection, with a special focus on the fresh, rich and floral fragrance sticks, candles and parfum d’interieur. The collection is specially designed to enrich living spaces and serves as an ideal luxury gift.

TOUR GROUP INCENTIVES
Heinemann is running a series of activities to raise awareness of the pop-up, including tour group incentives for purchases of Rituals products and displaying Rituals campaign videos throughout the mall.
Rituals has partnered with Heinemann to open a 35sq m pop-up at the retailer’s new Lisboeta Macau store.
In addition to its activities with Heinemann, DFS will also host promotions at the luxury travel retailer’s T Galleria by DFS Four Seasons and City of Dreams stores in Macau, complemented by ‘substantial digital activity’, said Rituals.

“The festive season is an important time of year for gifting with consumers eager to show kindness to their loved ones,” said the brand.

“This Christmas, Rituals and DFS are bringing to life the essence of togetherness, attention and gift-giving with a comprehensive campaign that incorporates exclusive products, offers and branding.”

Rituals’ new-look gift sets, available in an array of colours, are inspired by Sumi-E and Ikat – both traditional Asian colouring techniques. As a special offer, customers who buy two gift sets at one of the two DFS locations in Macau will receive a 20% discount and those spending over a certain amount will receive a gift-with-purchase.

ASIA PACIFIC EXPANSION PLANS
To create further awareness of the gifting campaign, Rituals has exclusive branding on the in-store arches at T Galleria by DFS, Macau, Four Seasons and City of Dreams from 8 November to 31 December.
DFS will host Rituals promotions at the T Galleria by DFS Four Seasons and City of Dreams stores in Macau, complemented by ‘substantial digital activity’, said Rituals.
A digital campaign supporting the Christmas gifting period incorporates adverts on DFS’ social channels – WeChat, Facebook, Instagram and Xiao Hong Shu – and a live streaming event in December, highlighting the Ayurveda Large and Jing Medium gift sets.

DFS is lending further support in the form of a targeted communication about Rituals products to its Loyal T members, potentially reaching up to 5.5 million consumers.

Rituals will be promoting the DFS campaign on its TMall, WeChat and Little Red Book platforms.

Melvin Broekaart, Rituals Director Global Travel Retail, says: “Gifting is a core pillar in our strategy and has a significant role to play both in our own growth as a brand but also more generally in travel retail’s recovery.

“Given its importance during the upcoming holiday period, and our growing share of the gifting category, these activations will strengthen our brand awareness in Asia Pacific as we look to accelerate our expansion in this key region.”
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By Charlotte Turner | Wednesday, 17 November 2021 15:48
Rituals Cosmetics is running a series of promotional activities in the strategic location of Macau, in the lead up to the holiday season, raising the profile of its compelling gifting and home collection propositions among travellers in Asia Pacific.

Open until March 2022, Rituals has partnered with Heinemann to open a 35sq m pop-up at the retailer’s new Lisboeta Macau store, featuring a design inspired by Rituals’ Private Collection – the brand’s bestselling line in the APAC region – that incorporates floral design elements to highlight product ingredients.

Under the slogan ‘beauty of attention’, the brand is highlighting the important role that the home plays in nurturing consumers’ wellbeing.

The space promotes Rituals’ Private Home collection, with a special focus on the fresh, rich and floral fragrance sticks, candles and parfum d’interieur. The collection is specially designed to enrich living spaces and serves as an ideal luxury gift.

TOUR GROUP INCENTIVES
Heinemann is running a series of activities to raise awareness of the pop-up, including tour group incentives for purchases of Rituals products and displaying Rituals campaign videos throughout the mall.
Rituals has partnered with Heinemann to open a 35sq m pop-up at the retailer’s new Lisboeta Macau store.
In addition to its activities with Heinemann, DFS will also host promotions at the luxury travel retailer’s T Galleria by DFS Four Seasons and City of Dreams stores in Macau, complemented by ‘substantial digital activity’, said Rituals.

“The festive season is an important time of year for gifting with consumers eager to show kindness to their loved ones,” said the brand.

“This Christmas, Rituals and DFS are bringing to life the essence of togetherness, attention and gift-giving with a comprehensive campaign that incorporates exclusive products, offers and branding.”

Rituals’ new-look gift sets, available in an array of colours, are inspired by Sumi-E and Ikat – both traditional Asian colouring techniques. As a special offer, customers who buy two gift sets at one of the two DFS locations in Macau will receive a 20% discount and those spending over a certain amount will receive a gift-with-purchase.

ASIA PACIFIC EXPANSION PLANS
To create further awareness of the gifting campaign, Rituals has exclusive branding on the in-store arches at T Galleria by DFS, Macau, Four Seasons and City of Dreams from 8 November to 31 December.
DFS will host Rituals promotions at the T Galleria by DFS Four Seasons and City of Dreams stores in Macau, complemented by ‘substantial digital activity’, said Rituals.
A digital campaign supporting the Christmas gifting period incorporates adverts on DFS’ social channels – WeChat, Facebook, Instagram and Xiao Hong Shu – and a live streaming event in December, highlighting the Ayurveda Large and Jing Medium gift sets.

DFS is lending further support in the form of a targeted communication about Rituals products to its Loyal T members, potentially reaching up to 5.5 million consumers.

Rituals will be promoting the DFS campaign on its TMall, WeChat and Little Red Book platforms.

Melvin Broekaart, Rituals Director Global Travel Retail, says: “Gifting is a core pillar in our strategy and has a significant role to play both in our own growth as a brand but also more generally in travel retail’s recovery.

“Given its importance during the upcoming holiday period, and our growing share of the gifting category, these activations will strengthen our brand awareness in Asia Pacific as we look to accelerate our expansion in this key region.”

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